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ROCK ATHLETIC was born out of a passion to create Sports, Gym and Athleisure wear that exceeds the customers expectations in terms of quality, innovation and performance.Created by renowned sports designer Wayne Greenhalgh and supported by TV, social and fitness stars David Mcintosh and Ricci Guarnacicio. The team has painstakingly created products that are technically superior, and are as equally at home in use for training or out on the street.


The passion of the company comes from the ROCK ATHLETIC vision.

"Today I Change"

"To create a brand and products that inspire people to change their lives for the better.
Its never too late to change your image, life goals, fitness, attitude .........your clothes! Today I Change, so can you!



Wayne Greenhalgh
Our very own Ricci Guarnaccio put himself through such a transition.